Social media is simply people sharing & having conversations online. They are online venues, such as Facebook, Twitter (social networking sites), YouTube, blogs & wikis that help people to share their information called content, such as pictures, texts, video and links.
How can Social Media benefit your business?
Social media venues help build your company’s relationships. Your company has instant access to information, prospects and leads around the world. Your business products, services and ideas can easily be conveyed to everyone all at the same time. People can ask you questions and connect with you personally without you leaving your office. You can share experiences, expertise and build strong business relationships and alliances. By having a real relationship with you, the clients are inclined to form business relationships with you by purchasing your products or services.
A recent report from The Nielsen Company shows that so many businesses are moving into the social space because their consumers are there. According to a recent report, 25% of small businesses now have a branded social network page and 41% are using social networks to advertise and promote their businesses.