Graphic design is a creative process that combines art & technology to visually communicate ideas. It is utilized extensively in business to create your business brand. According to the American Marketing Association, a brand is defined as a “name, term, sign, symbol, design or a combination of these to identify the goods or services of your business”. Why is it important to have a strong brand for your business? It is vital because customers buy based on how they feel about your brand. So, branding affect your very bottom line, which is profit.